William Hill

William Hill

William Hill is something of a byword for betting in the UK – but this company’s online offering hasn’t always been a hit. With a long pedigree in on-course and high street betting, William Hill was slow to make an impact online and it wasn’t until a 2008 partnership with OpenBet and Playtech that things started to improve.

William Hill isn’t exactly out of the woods, though. Misplaced boardroom decisions brought a £27 million loss in 2018 and the 2020 pandemic prompted the closure of 119 betting shops in the UK.

However, such losses should not impact customer confidence. William Hill is a famous name in the industry and is likely to fall into the ‘too big to fail’ category. And, with a worldwide reach, it meets the regulatory requirements of the Gibraltar Gambling Authorities and UK Gambling Commission.

So what does the British oldest bookmaker offer to the modern world of online betting? Let’s take a look at www.williamhill.com and find out.

William Hill Pros

  • Wide variety of markets
  • Wide variety of payment systems
  • High maximum bets
  • Wide variety of in-play markets

William Hill Cons

  • No regular additional bonuses
  • Not attractive loyalty program

Min. Bet

Max. profit

Support channels

Email, Live Chat


Chinese, Czech, English, French, German, Greek, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Serbian, Slovenian, Spanish, Swedish


Australian Dollar, Canadian Dollar, Swiss Franc, Colombian Peso, Danish Krone, Euro, British Pound, Hong Kong Dollar, Japanese Yen, Swedish Krona, Singapore Dollar, American Dollar


PC, Mobile, Tablet

Mobile App

Android, iPhone


American football, Baseball, Boxing, Cycling, Darts, Entertainment, Futsal, Golf, Greyhound racing, Handball, Horse racing, Ice hockey, Motor racing, Politics, Pool, Rugby, Snooker, Soccer, Table tennis, Tennis, Volleyball, Water polo, Winter sports


Using free bets with William Hill is a piece of cake. Once the free bet hits your account, you can typically play with it as you wish. It may be necessary to use the freebet on certain sports but this will be highlighted for the user, if so. In most cases, just add the wager you wish to place into your bet slip. Within your bet slip, you’ll see an option to use your free bet. Simply click this link and you can place your bet.

As with most major operators, placing your bet is very straightforward with William Hill. After you log in, click on “Betting” from the upper left-hand corner and place your bet. This will appear automatically in your new “betting slip” and in “my bets” where it can be reviewed and tracked.

All withdrawals will be processed within 72 hours but usually a lot faster. The minimum withdrawal limit is (insert pound) 5. Once you have logged in to your account, click on the human icon in the top right corner and choose the withdraw option and your payment system and you are all set.

This, as is the usual practice, depends on which payment method you originally used. If you used a debit or credit card, your wait time will be between 3 – 5 days. If you used Skrill or Paypal, expect your winnings within 24 hours. Longer wait times apply for bank transfers and Entropay.

William Hill

William Hill

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