Sky Bet

Sky Bet

At the heart of sports broadcasting in Britain since the 1990s, Sky’s impact on the sport – and especially football – has been huge. In the early years, the TV company’s money bankrolled the Premier League and football subscriptions powered a media giant. Sky Bet is a logical extension of the brand – but is it backing a winner?

One thing that really sets Sky Bet apart from the competition is powerful branding. Sky TV has a huge number of famed pundits, and they feature prominently on the site. Similarly, the trademark football shows are also channelled at the bookmaker, with popular anchorman Jeff Stelling featuring prominently. That immediately gives Sky Bet a distinctive feel, especially for football fans. It also means that while you’re watching the shows, you’re likely to get a fair amount of subtle encouragement to have a flutter – fine when it’s a bit of fun, but not so good for customers struggling to keep their betting under control.

Sky Bet also has a high profile sponsorship arrangement with the English Football League – the three tiers of pro soccer below the Premier League. Bearing in mind that, when fans are allowed into games, the Championship competes with the French top flight for a place among Europe’s top five best-supported leagues, that’s some marketing reach. Thus, it’s no surprise that football plays a big part in the Sky Bet offer.

Betsson Pros

  • Wide line
  • Average odds on UK sports
  • Mobile-friendly apps
  • Good welcome bonus

Betsson Cons

  • No call centre support

Min. Bet

Max. profit

Support channels

Email, Live Chat

Restricted Countries

English, Italian


Euro, British Pound


PC, Mobile, Tablet

Mobile App

Android, iPhone


American football, Athletics, Baseball, Basketball, Boxing, Cricket, Cycling, Darts, Entertainment, Gaelic sports, Golf, Greyhound racing, Handball, Horse racing, Ice hockey, Martial arts, Motor racing, Politics, Pool, Rugby, Snooker, Soccer, Table tennis, Tennis, Volleyball, Winter sports


Withdrawals typically take between 2 – 5 days. If your bank is a partner of the Fast Withdrawal Scheme, Barclays or Nationwide, debit cards are refunded within the space of 2 hours.

As a Skybet welcome offer, new users will receive £20 in free bets when staking £5 on a single or each-way bet. This will be credited in 2 x £10 increments after you have staked £5 on a single or each-way bet at odds of greater than 1/1.

It is the policy of Skybet not to allow multiple accounts per customer. If a customer is found to have more than one account, Skybet reserves the right to immediately close this account and may refuse new account registration for the same customer.

The Skybet championship runs annually from August to the following May. There are a total of 46 games as all participating 24 teams play each other twice, once at home and once away.

Sky Bet

Sky Bet

Others Bookmakers