Ireland’s largest High Street bookmaker, BoyleSports, has been in business since 1982. From small beginnings – a single shop in County Armagh operated by John Boyle – it has grown into a major player thanks to a series of judicious acquisitions. Today BoyleSports has more than 300 shops across Ireland and, following a 2019 buy-out of British indie bookmaker Wilf Gilbert, it now has a toehold across the Irish Sea as well. Clearly, there’s a shrewd business plan in place, but what does BoyleSports have to offer the shrewd online punter?

BoyleSports is well-known thanks to its sponsorship programmes. In its native Ireland, the BoyleSports Champion Chase day is a highlight of the annual Punchestown Festival and, since 2014, the bookie has also sponsored the Irish Grand National, the pinnacle of the jumps season. BoyleSports is also behind the Irish Greyhound Derby, another flagship event, and the annual BoyleSports World Grand Prix darts tournament, a week-long festival of arrows in Dublin. In England, sponsorship has focused on football: the BoyleSports logo appeared on Sunderland’s shirts during the team’s time in the Premier League (a time when the club also had significant Irish investment in the boardroom) and currently, BoyleSports sponsors Birmingham City and Coventry City in the Championship.

That interest in football, horses, greyhounds and darts informs a company well suited to the sports market in Ireland and the UK. After all, these are some of the biggest sports in those countries and with its headquarters in Dundalk, BoyleSports remains close to its geographical roots. However, the sportsbook at BoyleSports covers 40 different sports in total, making this an offering as diverse as you’re likely to find from most mainstream bookmakers.

BoyleSports does not just cater to sports betting. The BoyleSports website also offers casino and live casino gaming, plus a host of slots, poker, bingo and lotto.

Although BoyleSports head office is in Ireland, much of the business accounting is done in Gibraltar, allowing BoyleSports to tax advantage of a more generous tax regime. BoyleSports’s UK operations are licensed and regulated from London, while a further 158 countries and territories around the world also allow access to BoyleSports. Accounts can be managed in Euros, Sterling and US Dollars. Despite that international audience, BoyleSports is only available in English at present.